American University has announced the First Ladies Association for Research and Education (FLARE), which is designed to steer intellectual attention toward that critical unelected White House position. The effort is helmed by Anita McBride, who was Laura Bush’s chief of staff from 2005 to 2009, and six other professors, researchers, and historians. FLARE plans to publish an academic journal and produce podcasts, as well as organize conferences featuring professors, journalists, historians, and former First Ladies.