With anticipation from the Brazilian business community, on the 1st of December, Brazil is to take up the presidency of the G-20—a group that, while encompassing almost 85% of global GDP and 80% of the world’s population—has otherwise found itself increasingly eclipsed by simple non-polarity giving way to myriad ad hoc alliances.

Brazil’s time at the helm should, however, be a moment of great opportunity—if grasped. Quite simply, there is a way forward for both Brazilian businesses, encompassing firms such as the Votorantim Group and Grupo Globo, as well as Brazil itself to provide a new cohesion to the group while earnestly advancing their self-interest: enabling the growing ambitions of Global South business.