Online influencers known for their luxurious lifestyles are disappearing from Chinese social media amid a government crackdown on conspicuous displays of wealth.

One of them, Wang Hongquan, had claimed to own seven properties in Beijing, the Chinese capital, and that he never left the house in an outfit worth less than 10 million yuan ($1.38 million). Videos he posted online, the veracity of which could not be verified, appeared to show his maids, numerous Hermès handbags and expensive sports cars that he had purchased.

On Tuesday, his account on Douyin, the Chinese version of TikTok, was inaccessible to his 4.3 million followers. Searches returned an error message saying it had been blocked “due to violations of Douyin’s community guidelines.”