Some investors and conservative media personalities are investing millions to build what they’re calling a “parallel economy,” or a “patriot economy,” creating alternate media and entertainment enterprises and other businesses that cater to conservative audiences in an effort to fight “woke” companies.


Omeed Malik founded 1789 Capital this year to invest in non-“woke” companies that support the “parallel economy”—which Malik has also called the “patriot economy”—a topic that has increasingly become the focus of conservative pundits and consumers as they have boycotted companies like Bud Light and Target over their outreach to the LGBTQ community.

The conservative investment firm — named for the year the Bill of Rights was written — is investing $15 million in Tucker Carlson’s new media company Last Country, the Wall Street Journal reported Tuesday.