Pastor Jamal Bryant took some time to call out his denomination at the National Baptist Convention (NBC) for allegedly “selling out” and accepting a $300,000 donation from Target, where Bryant started a 40-day boycott.

While at the pulpit, Bryant accused the retail giant of bypassing him and cozying up to his denomination to win over Black consumers following backlash over its pullback on diversity, equity, and inclusion (DEI) initiatives. Bryant was one of several religious leaders, including Rev. Al Sharpton, who initiated a boycott in retaliation for the move. With his sermon, the pastor of New Birth Missionary Baptist Church in Stonecrest, Georgia, publicly reminded them that the battle is still on.“