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Ford Motor’s electric vehicle sales are running out of juice as the company plans to slash production of its all-electric F-150 Lightning in April “to achieve the optimal balance of production, sales growth and profitability.”

Beginning on April 1, approximately 1,400 employees will be impacted at the Rouge Electric Vehicle Center in Dearborn, Michigan, Ford wrote in a statement on Friday.

“Roughly 700 will transfer to Michigan Assembly Plant and the others will be placed in roles at the Rouge Complex or other facilities in Southeast Michigan, or take advantage of the Special Retirement Incentive Program agreed to in the 2023 Ford-UAW contract,” the statement continued. 

“We are taking advantage of our manufacturing flexibility to offer customers choices while balancing our growth and profitability. Customers love the F-150 Lightning, America’s best-selling EV pickup,” Ford President and CEO Jim Farley said.

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