The TownhallBusinessSocial issues

How feminism helped fill a corporate need

By Che 

“Yaaaaaasssss Queen, live your best life. You don’t need no man, you’re a boss!” “Girl, you don’t need marriage, you need a bag…A Birkin bag!” “My baby daddies are worthless. I’m both mom and dad to my kids.” 

Let’s have a round of applause for feminism, both empowering and liberating women here in America. 

Yes folks, gone are the days where the woman stays home to raise the children and take care of the house. In fact, many women today scoff at the idea of cleaning the house, cooking dinner, and doing laundry. No, today’s women are too sophisticated for these slave-like conditions. 

Today’s woman is empowered and free to be her true self. No more will they be neglected and marginalized by the evil male species that wants to dominate everyone and everything. This is her time to get out there and take control of her body, her sexuality, and of course, her money.  

As Queen B herself proclaimed, “Girls run the world!”  

How did we get here and for what purpose? Like so many other social movements, the purpose you were told, and the actual purpose are two very different things. 

The 1960’s are seen as a time for change here in America. The civil rights movement, women’s liberation, and the sexual revolution brought a major overhaul to our culture and institutions. Minority racial groups, women, and those with “alternative lifestyles” demanded respect and inclusion in the everyday workings of the United States. 

To some extent, these demands were met. This was a milestone for America in that they actively looked to address the injustices of the past. However, like nearly all social movements, outsiders with a nefarious agenda eventually crept in and made it about something entirely different. 

We all know how radical and revolutionary the ’60’s were. But there were other, more consequential workings going on behind the scenes. To gain a clear perspective on this, we must review the timeline to understand the context and point out the nuances mainstream culture steers you away from.  

The 1960’s came on the heels of what economists and historians call the “golden era” of economic growth. With both World Wars and the Great Depression behind it, the United States flourished with economic prosperity. The middle class was robust and ambitious with upward mobility, and industry leaders became titans as the outpouring of wealth overflowed into middle America and beyond.  

 Now here’s where I need you to think: when a business grows and the demand for its product increases, what does that business need to do to keep up with demand? 

You must scale your business up by increasing capital. And by capital we mean both manufactured and human capital. Simply put, big businesses needed more workers. Before the women’s liberation movement began in the 1960’s, only a third of women worked outside of the home. 

Today, nearly two-thirds of women are actively in the workforce. From corporate executives’ point of view, there was a giant field of workers wasting their human capital at home folding clothes and doing dishes. 

Jobs were plentiful as work became specialized. This created a bigger pool of jobs that couldn’t be filled by only males. This meant a campaign had to be waged to get the sleeping giant of a workforce out of the house and onto the assembly lines.  

Thus, became women’s liberation. Liberation from what? Domestication. Women needed to be liberated from serving her family to serving her boss. 

Think about that for a minute. Women wanted liberation from working for their husband and children so they could go work for corporations. So, we’re to believe corporations happened to innocently reap the monetary benefits of a social movement that developed organically? Or was it simply a classic performance of Hegelian dialectic?  

If you’re familiar with my work, you know I emphasize that we learn how to connect the dots. Power and wealth run deep, and those that have it use it in more ways than one. 

Corporations donate to universities and teachers’ unions. They lobby politicians to sway policy in their favor. All one has to do is follow the money and see who benefits from a particular “movement.” More than likely, you’ll be able to see who’s responsible for its creation. 

The residual effects of putting women in the workforce, and subsequently removing the father from the home, were catastrophic. The traditional nuclear family has almost been decimated as marriage becomes an outdated institution. The real extent of the repercussions is extensive and cannot be covered in full at this junction. But the point remains; culture has, and is, being manipulated by those that control the means of production.  

Modern feminism is just another example of the quest for profit shaping the face of a people. Corporations pull the levers of culture to shift our values towards those that benefit themselves. It all sounds good initially, “women’s liberation”, “freedom from the patriarchy”, etc., but the end game never has our wellbeing in mind.  

Strong people of character are the only ones that can overcome our society’s corporate transformation. We have to stand on the principles and values that made us strong to begin with and stop allowing giant corporations with giant revenue aspirations manipulate our culture to fatten their pockets. 

All that glitters is not gold. In this case, the quest for “liberation” was really just a ruse used to create more wealth for the wealthy while leaving the “liberated” in moral decay.

Subscribe to get early access to podcasts, events, and more!



Che is a writer and host of “The No Spoon Podcast” on Scoon TV.

Tags: , ,
Previous Post
Peloton royalty surprise reveals few understand music business
Next Post
Why don’t we cancel Hip-Hop?

Related Articles

Tags: , ,