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For the past three years, the global media and entertainment industry has been defined by the streaming wars. Each media company created a streaming service to compete. Only the strongest would survive, the narrative went. The losers would consolidate or die.

Last year, the streaming wars didn’t end, but a metaphorical meteor approached the entertainment world in the form of slowing growth. For the first time ever, Netflix

lost subscribers. Its shares fell more than 60%. Disney, Comcast unit NBCUniversal, Paramount Global and Warner Bros. Discovery

had also transformed their businesses to revolve around streaming, so their stocks fell dramatically too.

Media companies still duke it out for hit shows, advertising dollars and, ultimately, eyeballs. But imagine what would happen on Earth when facing an apocalypse: Land wars would become less important. They might even stop. The threat of mass destruction becomes the common enemy.

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