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The “White Lives Matter” phrase is trademarked by two Black men, one of which claims Kanye West never reached out to him before promoting the message during the launch of his Yeezy line, RadarOnline.com has learned. Ramses Ja and Quinton Ward both host Civic Cypher, an Arizona-based radio show focused on racial justice, and they officially acquired the rights to the phrase on October 28.

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