For the past few years, McDonald’s has been shrinking in size. But strategically cutting hundreds of restaurants loose has done wonders for the fast-food titan’s bottom line.
Since it began franchising its locations in 1955, McDonald’s has been a poster child for savvy business and American entrepreneurship. And this year’s report on the state of the quick-service industry, published by Technomic, shows that America’s #1 fast-food chain continues to shrewdly maneuver the challenges of the ever-shifting industry landscape.