Sean ‘Diddy’ Combs, who accused Diageo of racism, withdraws his lawsuit against spirits giant
Rapper and entrepreneur Sean “Diddy” Combs has withdrawn his lawsuit against Diageo as part of a settlement with the London-based spirits giant.
Combs and Diageo “have now agreed to resolve all disputes between them,” the two parties said in a statement released Tuesday. Diageo is now the sole owner of Ciroc vodka and DeLeon tequila, two brands Combs had part-owned and promoted in the past, and has no business relationship with Combs going forward.
No further details of the settlement were released.
Combs sued Diageo last May, saying the company didn’t make promised investments in Ciroc and DeLeon and treated them as inferior “urban” products.
Combs, who signed a deal to promote Ciroc in 2007 and purchased DeLeon with Diageo in 2013, said the neglect worsened after Diageo bought two competing tequila brands: Don Julio in 2014 and Casamigos in 2017. Diageo owns more than 200 brands, including Guinness beer and Tanqueray gin.